Her er bare tre fordele, du får, når du er en del af mit hold.
Your fans and friends don't want to see your big ugly links with all those query string parameters that run on and on and on... you get the picture.
You work hard to promote your brand and then you go and use someone else link shortener and your fans are like "What is this?".
Your fans trust your brand. Give them a link they feel safe clicking on.